The well-known Chinese e-commerce platform Mogu Street has invested in a mainstream cryptocurrency in Q2 and has adopted digital assets to promote decentralized AI development and fund management.

Rhythm BlockBeats Exclusive News, on September 11, China's well-known e-commerce platform Mogu Street (MOGU Inc.) announced that in the second quarter of this year, the company's board of directors approved a strategic allocation of corporate assets to digital currency, mainly including Bitcoin, Ethereum, and Solana, as well as related securities and investment products. At the same time, leveraging the company's deep AI research and development capabilities, this initiative will accelerate the company's entry into decentralized AI applications and services on the one hand, and strengthen fund diversification and long-term value preservation on the other.

As part of the strategic roadmap, the company is building a blockchain-enabled ecosystem. In AI products, digital assets will become the primary way for users to access and interact. Users can use owned digital assets to acquire AI applications, services, and advanced features, and earn or consume digital assets on the platform. This on-chain circulation framework directly utilizes the company's holdings of Bitcoin, Ethereum, Solana, and other digital currencies, allowing the company to experiment with, adopt, and expand new product incentive and utility models.

The company has already begun strategically purchasing digital currencies through regulated trading platforms (such as HashKey) as a store of value and potential appreciation asset, actively participating in and benefiting from the decentralized computing, data, and incentive layers, providing crucial support for the evolution of decentralized AI products. These actions are in full alignment with global technology trends and our forward-looking innovation strategy.

Public information indicates that Mogu Street (MOGU Inc.) was founded in 2011 and is a social e-commerce platform focusing on women's fashion. The company was officially listed on the New York Stock Exchange in December 2018.